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Showing posts with the label Ad-Art Sign Company

Caspers Famous Hot Dogs - Pleasant Hill

“Caspers Famous Hot Dog - Pleasant Hill No. 1” 2018 Back in 2016 I decided to do a photographic study on my childhood hot dog stand -  Caspers in Oakland .  Caspers Famous Hot Dogs® is the undisputed king of Bay Area classic dogs, dating back to 1934. These are the old-fashioned ones whose casings snap when you bite into them. Founded in Oakland by two families of Armenian immigrants, the eight-store chain is now run by their grandchildren As promised, I photographed four additional Caspers Famous Hot Dog stands on a recent trip to the Bay Area in August. The older Caspers in Richmond, and one location in Hayward will be featured separately down the road. For now, I wish to concentrate on the locations that have their groovy logo created back in 1962 by the Ad-Art Sign Company in Emeryville, CA The custom drawn condiments and use of a chunky, lower case Germanic type face still resonates with me visually. The designers at  Ad-Art struck the perfect balance by...